Brand Pitch:
Salado
Campaign:
#thehealthyescape
Campaign Overview:
Rationale: With our busy schedules we are always looking for sugary and unhealthy snacks to munch on. This causes both short-term and long-term health issues.
These unhealthy snacks are nothing but an escape from our daily stress and rush.
Insight:
People love having something to chew on every two to three hours and they eat whatever is easily available. That either can be fast food or packaged sugary items.
Our Approach:
Position Salado's healthy options as an escape from these oily and sugary items and also make it clear that our salads are easily available on online delivery platforms.
Target Audience:
Gender: Both Age: 18 : 40
Goals: Seeking a way of indulging in healthy, appetizing food options that are easily available
Personality: Busy schedules, prefer fast choices, calorie conscious.
Attitude: looking to enhance their daily routine with a food that provides an extra boost of energy without highly processed ingredients.
*Credits*
Copy: Bhuamik Borse
Ideation: Bhuamik Borse
Art:Toufik Shaikh
